This project is now complete!
See it here: http://nekopaku.neocities.org/
Or, keep scrolling to read more.
Our Company: This week's site will be promoting "Kūsō Neko Pāku" (Daydreaming Cat Park), a fictional cat café in Tokyo. Originating in Taiwan and very popular in Japan, these theme cafés allow patrons to lounge with a veritable clutter of friendly cats while sipping tea or coffee. Aside from adorable feline employees, the main thing these businesses have in common are their terribly designed websites. Unformatted HTML, error pages, and broken links abound. We'll see if I can do better.
Our Audience: Because land is so scarce in Japan's big cities, most of the population lives in small apartments, and pets aren't allowed. Between this and the country's obsession with all things 'kawaii', we can target the broad demographic of anybody that loves cats but can't spend time with them at home.
Specifically, a more focused target would be students and young workers with busy schedules; members of this group that require stress relief and companionship to cope with their day-to-day grind.
• Basic information: quickly access hours, location, directions, and summary blurb.
• See the cats, get to know a little bit about each of them.
• Calendar to work with your schedule.
• If I have extra time, it may be prudent to implement Google's Website Translator for the tourists.
Content Strategy: Pictures and profile pages for each cat in a gallery format allows users to build a preliminary attachment with the feline staff. A quick and easy-to-use calendar system allows users to plan a visit when the cats they want to see are likely to be available. Reservation and prepayment allows us to guarantee them a spot.
Tomorrow: spec, flowchart, and wireframes!